Effective Date: 5 February 2024
Last Updated: 2 February 2024
Introduction
This Privacy Notice (“Notice”) is provided by Forsyth Health, LLC (“Forsyth” “we”, "us" or "our") to all visitors ("you" or "your") of the website on which it is posted. This Notice describes how we collect, use, and disclose your Personal Information when you engage with us online, such as when you visit our website or mobile application or otherwise use or interact with any services that reference this Notice (collectively, the “Services”).
This Notice does not apply to job applicants and candidates who apply for employment with us, or to employees in the context of our working relationship with them. This Notice also does not apply to the extent we process Personal Information as a service provider or processor on behalf of our business clients. Our processing of business clients’ Personal Information is subject to the terms of our contracts with each business client, who is the business or controller on whose behalf we process such information.
Our Information Practices
Personal Information We Collect
We may collect information that describes or relates to you ("Personal Information" or “Personal Data” as defined under applicable state law). Personal Information does not include:
- Publicly available information as defined under applicable state law.
- De-identified or aggregated information.
- Information excluded from the applicable state laws, including but not limited to Personal Information governed by the Health Insurance Portability and Accountability Act (“HIPAA”) or Gramm Leach Bliley Act (“GLBA”).
We may collect the following categories of Personal Information:
- Identifiers such as name, contact information, online identifiers, and government-issued ID numbers;
- Commercial Information related to services we provide such as financial information;
- Characteristics of Protected Classifications under state or federal law such as age;
- Commercial Information such as transaction information and purchase history;
- Internet or Network Activity Information such as browsing history and interactions with our website;
- Geolocation Data such as device location;
- Audio, Electronic, Visual and Similar Information such as call and video recordings; and
- Professional or Employment-Related Information such as place of employment and job title.
- We may collect this Personal Information directly from you and automatically when you visit our websites. We may also collect this Personal Information from our affiliates, vendors, joint marketing partners, and social media platforms.
How We Use Personal Information
We may use the Personal Information we collect for the following purposes:
- Services and Support. To provide and operate our Services, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, process your payments and claims, communicate with you about the Services, and for similar service and support purposes.
- Analytics and Improvement. To better understand how users access and use the Services, and our other products and offerings, and for other research and analytical purposes, such as to evaluate and improve our Services and business operations, to develop services and features, and for internal quality control and training purposes.
- Customization and Personalization. To tailor content we may send or display on the Services, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences.
- Marketing and Advertising. For marketing and advertising purposes. For example, to send you information about our Services, such as offers, promotions, newsletters and other marketing content, as well as any other information that you sign up to receive. We also may use certain information we collect to manage and improve our advertising campaigns so that we can better reach people with relevant content.
- Research and Surveys. To administer surveys and questionnaires, such as for market research or member satisfaction purposes.
- Infrastructure. To maintain our facilities and infrastructure and undertake quality and safety assurance measures.
- Security and Protection of Rights. To protect the Services and our business operations; to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; conduct risk and security control and monitoring; where we believe necessary, to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use as well as any Site Specific Terms that may pertain to the website or mobile application that you are using.
- Compliance and Legal Process. To comply with the law and our legal obligations, to respond to legal process and related to legal proceedings.
- General Business and Operational Support. To consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and related to the administration of our general business, accounting, auditing, compliance, recordkeeping, and legal functions.
- Business Transfers. To consider and implement mergers, acquisitions, reorganizations, and other business transactions, and where necessary to the administration of our general business, accounting, recordkeeping, and legal functions.
We retain the Personal Information we collect only as reasonably necessary for the purposes described above or otherwise disclosed to you at the time of collection.
How We Disclose Personal Information
We may disclose Personal Information for the following purposes:
- Operating Services and Sites and Providing Related Support. To provide and operate our Services, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, and for similar service and support purposes.
- Business Transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. As part of the business transfer process, we may share certain of your Personal Information with lenders, auditors, and third-party advisors, including attorneys and consultants.
- In Response to Legal Process. We may disclose your Personal Information to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
- To Protect You, Us, and Others. We disclose your Personal Information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Notice, or as evidence in litigation in which we are involved.
We may disclose the Personal Information that we collect for the purposes described above with the following parties:
- Vendors. We may disclose Personal Information we collect to our service providers or agents who perform functions on our behalf. These may include, for example, IT service providers, help desk, payment processors, analytics providers, consultants, auditors, and legal counsel.
- Our Affiliates. We may disclose Personal Information we collect to our affiliates or subsidiaries.
- Our Business Customers. Any Personal Information that we collect and process on behalf of a business client will be disclosed as directed by that business customer.
- Government or Public Authorities. We may disclose Personal Information to a third party if (a) we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request, (b) to enforce our agreements, policies, and terms of service, (c) to protect the security or integrity of our Services, (d) to protect the property, rights, and safety of us, our users, or the public from harm or illegal activities, (e) to respond to an emergency which we believe in the good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person, or (f) to investigate and defend ourselves against any third-party claims or allegations.
Our Use of Cookies and Other Tools
We use cookies, tags, and other tracking mechanisms to track information about your use of our Site, and to provide, customize, evaluate, and improve our Site.
Cookies and Other Technologies
A cookie is a small alphanumeric identifier that is placed on your website browser when you visit a website. Cookies are transferred to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to allow us to track your activities at our Site and Services. Below are descriptions of the cookies and other technologies we use on our Site.
- Session Cookies. Session cookies exist only during an online session. They disappear from your device when you close your browser or turn off your device. We use session cookies to allow our systems to uniquely identify you during a session while accessing our Site and Services. This allows us to display content and provide our Services to you while navigating our Site.
- Persistent Cookies. Persistent cookies remain on your device after you have closed your browser or turned off your device. We use persistent cookies to track statistical information about user activity.
- Third-Party Analytics. We may use third-party tools, such as Adobe Analytics, to evaluate usage of our Services. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data about our Services to provide us with reports and metrics that help us evaluate usage of our Services, improve our Site, and enhance performance and user experiences.
Tracking Choices
If you wish to prevent cookies from tracking your activity on our websites or visits across multiple websites, there are tools you can use to disable cookies and opt out of interest-based advertising.
- Browser Solutions for Disabling Cookies. If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. The Help portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Services who disable cookies will be able to browse the Site, but some features may not function.
- Industry Solutions for Opting Out of Interest-Based Advertising. Notwithstanding the above, you may follow the steps provided by initiatives that educate users on how to set tracking preferences for most online advertising tools. These resources include the Network Advertising Initiative (https://thenai.org/about-online-advertising/) and the Digital Advertising Alliance `(https://digitaladvertisingalliance.org/). The Digital Advertising Alliance also offers an application called AppChoices (https://youradchoices.com/appchoices) that helps users to control interest-based advertising on mobile apps.
Note, your opt out may not be effective if your browser is configured to reject cookies. Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
We are not responsible for the completeness, effectiveness, or accuracy of any third-party opt-out options or programs.
External Links
Our Site and Services may contain links to unaffiliated websites. Any access to and use of such linked websites is not governed by this Notice, but instead is governed by the privacy policies of those websites. We are not responsible for the information practices of such websites, including their collection of your personal information.
You should review the privacy policies and terms for any third parties before proceeding to those websites or using those features.
Children
Our Site and Services are not designed for children under thirteen (13). Accordingly, we do not knowingly collect information online from children under 13. If we discover that a child under 13 has provided us with information, we will delete such information from our systems.
Changes to this Notice
The Notice is current as of the effective date set forth above. We may change, update, or modify this Notice from time to time, so please be sure to check back periodically. We will post any updates to this Notice here. If we make any changes to this Notice that materially affect our practices regarding our use of the personal information we previously collected, we will endeavor to apprise you of such changes, such as by posting a banner on our website.
Contact Us
If you have any questions or concerns regarding this Notice or our privacy practices, you may contact us at Legal@ForsythHealth.com.